Your website content serves many purposes for website owners.
- It helps drive traffic to a blog or website.
- It can boost credibility and authority.
- It can help build a community of followers.
- It can boost your awareness and exposure by increasing your search engine ranking.
- It can also simply provide your readers with valuable information.
Finally, your content can also directly impact your cash flow.
Let’s take a look at five ways you can profit from content.
Affiliate commissions with reviews to earn money
One of the most basic ways to profit from content is to use it to generate affiliate commissions. And one of the most effective forms of promotional content is a review. People often research online before they make a purchase and if you provide information that helps them make that decision you’re essentially putting yourself in the right place at the right time. When someone is reading reviews, they’re already in a buying state of mind.
Action: Take a look at the products or services you’re affiliated with and create a plan to write a review for each one. Include your affiliate link and earn commissions.
Build your list with free report
Email marketing is still one of the best ways to make money. Anyone who signs up for your email list is a pre-qualified prospect. By signing up they’ve said, I’m interested in your information, products or services. You can create a free report to build your email list. For example, if you have an information site on the topic of home organization you might create a report titled ‘101 tips to organize your home.’ Give away the report and build your email list.
Sell ad space in your ezine
Speaking of email marketing, if you have an ezine or newsletter consider selling ad space in it. It’s a great way to earn a few extra dollars. And in the meantime, while you’re drumming up advertisers, you can hold their place with AdSense ads. Get your readers accustomed to seeing ads in your ezine and make money on click-throughs.
Drive traffic to your sales page with informative articles on article directories.
Do you sell a product or service? Write highly informative articles and publish them on article marketing sites. Make sure to include a call to action at the end of the article that drives traffic to your sales page.
For example, it might say ‘For more information on how to organize your home once and for all visit LINK.’
You’ll convert many of those click-throughs and increase your profits.
Boost credibility and opportunities with ebooks.
Publishing is one of the best ways to increase your credibility in your niche. As a society, we often turn to published people for advice, insight and their products or services. Publication establishes you. Consider writing an ebook or creating an information product. The sales you generate will boost your income and you’ll also drive traffic and sales to your website.
There is an abundance of ways to make money from content. We’ve only really scratched the surface. Take a look at your business model and use one of these ideas to grow your income.