Create Your Social Media Master Plan


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A successful social media strategy is powered by content. Based on your ideal customer profile and your business goals, you probably have a good grasp of what to publish and your customers’ preferred social media channels.

  • But how will you go about it?
  • What is your content strategy?
  • How will you produce and deliver your content? How often?
  • What topics will you cover?
  • What will the tone be?
  • How will your content work further your business goals?
  • Where will you direct your followers?
  • An effective social media strategy will address these and other questions and help you establish a clear plan of action. Your content isn’t there to simply entertain, it must be aligned with your brand and convert your followers into prospects and customers.