A successful social media strategy is powered by content. Based on your ideal customer profile and your business goals, you probably have a good grasp of what to publish and your customers’ preferred social media channels.
- But how will you go about it?
- What is your content strategy?
- How will you produce and deliver your content? How often?
- What topics will you cover?
- What will the tone be?
- How will your content work further your business goals?
- Where will you direct your followers?
- An effective social media strategy will address these and other questions and help you establish a clear plan of action. Your content isn’t there to simply entertain, it must be aligned with your brand and convert your followers into prospects and customers.