As a content creator, you know the importance of creating compelling calls to action that convert. After all, your goal is to get your readers to act, whether signing up for your newsletter, downloading your e-book, or making a purchase.
But what makes for a genuinely compelling call to action? What is it that creates that urgency to act immediately? What is a persuasive call to action?
Here are eight tips to help you craft compelling call to action that convert:
- Keep it Simple
Your call-to-action should be clear and concise. Don’t try to pack too much into it. Instead, focus on one key message you want your reader to take away. This way, they are more likely to remember what you want them to do. If they have to go back or recall the point, they will likely become disinterested.
But, avoid being Generic. Don’t use a call-to-action that just says “Click Here” or “Read More” unless you have an incredibly compelling reason for doing so. If you want to tease your readers with extra information, consider including a few lines of text before your call to action, or give them some commentary afterward.
- Make it Relevant
Your calls to action need to be relevant to the content of your article or blog post. If it’s not, your readers are likely to be confused and may not take the action you want them to.
A good example of a relevant call-to-action is the one used by Lifehacker. In a post, they were offering a free guide to making your own GIFs. They know that readers of this article will likely want to create their own GIFs and they urge them to do so immediately with a clear call-to-action at the end of the post—but not before teasing them with some valuable information first.
- Use Strong Language
Your call to action should use strong, persuasive language that urges your reader to act. Words like “free,” “now,” and “instant” can be particularly effective in driving conversions.
Use a Strong Call-to-Action Header. Your call-to-action header should be large and bold, easily visible to your readers so they can’t miss it. It should also be relevant to the rest of your post so as not to alienate any potential customers.
- Offer an Incentive
Giving your readers an incentive to act can be a powerful motivator. Whether it’s a discount code or a freebie, offering something of value will increase the likelihood that they’ll follow through on your call to action.
- Use Imagery
Including an image along with your call to action can help it stand out and be more effective. Use an eye-catching image that supports your message and entices your reader to take action.
The image should also be relevant to your post, and you should make sure it’s not too large or small. It’s best if the image is positioned above or below the call to action so that it’s easy for your reader to find. Make Your CTA Easy to Find. Try to place your call-to-action button within a few paragraphs of where you introduce it.
- Make it Easy to Take Action
Your call to action should be easy to follow and lead your reader to the desired destination without any confusion. Ensure your links are working and that roadblocks do not prevent your reader from following through.
- Test, Test, Test
Don’t forget to test your call to action to see what works best. Create different ones to see which one converts the best. Then, you can fine-tune your call to action for even better results. A/B testing is a great way to determine what works best for your audience.
- Use Persuasive Language
Finally, your call to action should use strong, persuasive language that urges your reader to act. Words like “free,” “now,” and “instant” can be particularly effective in driving conversions.
Remember, crafting a compelling call to action is essential to driving conversions. Crafting ones that convert is also easy with the correct information and tools. Keep CTAs in mind the next time you’re creating content and see the difference it makes in your results.
Perhaps take a peak at some compelling call to action examples in another post?