7 questions you must ask about your content strategy

Do you have a content strategy? Or are you like thousands of other business owners who just wing it?

If you want to achieve better results with your blog or website you must consider creating a content strategy.

What Is a Content Strategy?

A content strategy is exactly what it sounds like. It is a plan to create, organize, market and maximize your content. You can plan a week in advance, a month, a quarter or even a year in advance. When you have a content strategy in place the process of creating content for your blog or site becomes much easier. It’s also easier to outsource it when you know exactly what you need.

Here are seven questions to ask yourself when creating your content strategy.

Where will you publish your content?

Now, this may seem like an obvious question on your blog or website of course! However, you may also want to guest blog, publish on article marketing sites and submit content to other newsletters or magazines. Think about where you want to publish your content. Then move onto the next question.

What types of content will you publish?

Blog posts? Articles? Reports? Downloads? That is the first question and then you want to take a look at the formats or styles that your readers respond to. For example, maybe you find that lists are your readers’ favourite articles or that they love downloadable checklists. When you know what they like you can include it in your plan.

What’s the goal or purpose for your content?

To have extremely effective content you want it to have a goal or a purpose. For example, do you want to drive traffic to your website? Do you want to promote an affiliate product? What about driving traffic to your opt-in page? Create a purpose or goal for every piece of content you create.

When will you write your content?

Now that you know what you’re going to publish and you have a goal for it, it’s time to schedule it. Some people write all their content at the beginning of the week or month. Others write a little bit every day. There is no right or wrong way to do this but you do want to schedule it so it gets done. If you are outsourcing then decide that now too.

When will you publish your content?

For example, will you write the content for the week on Monday and publish it on Tuesday? Blogs allow you to upload posts and schedule them for publication. If you are using article marketing sites or have a website then you will want to schedule publishing time into your day.

How can you maximize your content?

Next, plan how you can repurpose and reuse your content. For example, can you tweak the article and publish it in your newsletter? Can you share it on a social networking site? Can you collect articles and create a short report? Plan how you can use your article in other ways to make the most of your time and energy.

How will you market your content and use your content to market your business?

Finally, how will you make readers and prospects aware of your content? For example, will you link to it from Facebook? Will you create a weekly wrap-up blog post or email and highlight your new articles for the week? The more people who are aware of your content, the more readers and traffic you’ll have.

Once you get the hang of it, creating your content plan will be a quick and easy process. You will have a steady stream of valuable content and will be well on your way to building the website or blog you dreamed of.

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