If you are starting or growing an online business then it is important to remember one thing – content is THE key to your online success. You should now focus on content as the number 1 strategy.
Here are five compelling reasons to focus on growing your content strategy.
1. The Internet is a giant library
Content is the foundation of the internet. It is like a giant library of written, spoken and visual content. If your website does not offer content, it is not really embracing the reason your prospects are online. Websites that are providing a wealth of content will get the visitors and the sales.
Think about why your prospect is going online.
- What are they looking for?
- What information do they need?
- What problems do they want to solve?
Create content that addresses your audience and you will be well on your way to significant online success.
2. Traffic is driven by your focus on content
Traffic is what people online call website visitors. The more visitors you have to your website or blog the more traffic you have. Content plays a very important role in generating website traffic. First, content provides your visitors with a reason to visit your website in the first place. It also provides a reason to come back.
Secondly, content provides search engines with words to search and pages to index. The more pages you have indexed the higher you will climb on the search engine rankings. Think about when you go online to search for information. You type in your keywords or question and the results are displayed. Do you click through several pages of results or the first two or three pages?
If you are like most people you review the first page or two of results and then if you do not find what you are looking for you change your keywords. That means you want your website to show up on the first page or two of results. To do this, you want to create a lot of content.
Your content is a great way for people, aka prospects, to get to know you. When they read your content they get a feel for who you are and what you are about. This creates a connection. They like you. Likeability is a buying trigger. We buy from people or businesses we like. The more content you have that helps your prospects and readers, the more they will begin to like you. The more they will buy from you.
4. Trust, credibility, authority
Speaking of buying triggers, we also buy from people or businesses we trust or consider to be experts. You can use content to establish trust, credibility and authority in your industry. Providing valuable information, information that helps your prospects and changes their life for the better will earn you trust, credibility and authority AND it will earn you sales.
Finally, as more and more websites and blogs show up online, people are starting to change the way they interact. Instead of buying from strangers, they are looking to become part of a community. They want to feel connected to the person or company they are buying from. Content creates community.
If you have been letting your content strategy slide, sit down today or as soon as possible and start creating a content plan.
Not sure how to get ideas about content?
Check out our quick guide to generating content ideas.